Meetings (Giving a report)

Prepare a Report about a Product and How to Develop it

     Many people are often still confused with the term marketing research. Marketing research (marketing research) often still equated with market research (market research), even though both are different terms. Market research focused on the market which have been specifically determined. Meanwhile, marketing research has a wider meaning. Marketing research is not only focused on aspects of the market or product, but also includes things beyond that. In short, market research can be called as part of a marketing research.
Marketing research has three main functions for the company, namely:

A. Evaluating

The function of the first marketing research is evaluating. Marketing research conducted for this function is typically used to evaluate marketing programs that have been done before. Evaluating the marketing research function is also included when the company wanted to do a review of brand positioning compared to competitors' products.

B. Understanding

The second function of marketing research is understanding. The function of marketing research is emphasizing the goal to understand the customer as one insight or input is very important for the company. By understanding the consumer, the company will find out what the needs and complaints of consumers. In carrying out this function is, the marketing research conducted usually is research depicting portraits habits and consumer behavior as well as their hopes and grievances against the product.

C. Predicting

The third marketing research function is predicting. Marketing research function is a function of the latter is actually the most difficult to do. The world is full of uncertainty, so that the prediction made in marketing research is risky because it is very relative. When a brand wants to target the new market, the marketing research is always used as the main reference material. Likewise when the company wanted to devise new marketing strategies, marketing research is still a major assessment.

what we have to prepare when we want to sell a product or service? We must have the tricks of telling for prospective customers interested and want to buy the products or services that we offer. If from the beginning of the prospective consumers are not interested in the products or services that we offer, how they want to buy? How can they believe in the product or service?

To answer these kinds of questions, you should prepare a "sales presentation". Sales presentation should be prepared appropriately for the target to whom you want to buy a product or service. This presentation is so important and a beginning that will determine your end result.

Sales presentation this time packed in the concept of "Stand Up Selling". Stand up selling teach you how to open a fascinating presentation, prospective customers know the problems, provide solutions, and make your prospects buy your products or services you offer.

The final goal of the "Stand Up Selling" is selling. To do this, follow these courses to sharpen your skills and learn more tips in selling.

source :http://ciputrauceo.net/blog/2016/4/28/riset-pemasaran-dan-cara-menyusun-riset-pemasaran